With departments like publicity and marketing, how common is it for authors to pitch their own promotional ideas? Book publicist and marketing associate, as well as host of Smith Publicity’s All Things Book Marketing Podcast, Olivia McCoy, says it is not only common, but encouraged.
“We really lean on authors coming to us for ideas,” the publishing professional tells So Booking Cool. “We know the book space, we … Read the rest
As we know, there are many ways for people to connect with their audience whether through social media, in-person events, and/or through the respective craft itself. Author Rachelle Storm, who recently returned to So Booking Cool to promote the new book in her series Absolution: Reckoning (August 4, 2023), prefers the latter.
“I actually am really happy that there are people who are reading this story and they connect … Read the rest
Scott Lord‘s Come November (Greenleaf Publishing, July 18, 2023) is garnering praise for its execution and story. The historical fiction thriller, romance is about two newspaper journalists who reconnect five decades later and discover whether their love has stood the test of time. In honor of the book’s release, check out Lord’s compelling take on romance and the underrepresentation of older romantics.
Love Among The Ruins
By Scott Lord… Read the rest
The phrase “Not all heroes wear capes,” coincides with the concept of the acclaimed Hero book series by award-winning author, educator, and sports journalist, Jerald LeVon Hoover.
“When people look at the books,” he tells SBC, “you’re not going to see one person with a cape on or a mask on or a uniform on—not unless it’s a basketball uniform. In other words, they’re going to be regular folk … Read the rest
Some believe that it is never too early to think about one’s own future. Perhaps that is why children as young as 4-years-old are asked the age-old question of what they want to be when they grow up. In his debut bestseller, The Recruit’s Playbook: A 4-Year Guide to College Football Recruitment for High School Students (Mango Publishing), University of Houston football coach and former NFL player Larry Hart has … Read the rest
The silver lining for debut author and high school student Arjun Vij during the pandemic was writing and publishing his children’s book In Bad Water (May 17, 2021). When he was not doing remote learning, his free time prompted him to think about his time in Eswatini, a life-changing event that inspired his clean water activism.
“One thing I did was, I just imagined the trip that I took,” the … Read the rest
People who move on from projects without looking back can learn a thing or two from educator and author Latoya B. McPherson. Her zest for her book Scars That Never Heal, which celebrates seven years in print, only grows with time. “Scars That Never Heal is my assignment,” the Connecticut native tells So Booking Cool. “It is my passion. It was given to me by the inspiration of … Read the rest
A goal for the new picture book Ambitious Girl (Little, Brown Books for Young Readers, January 19, 2020) by New York Times bestselling author, entrepreneur, and Vice President-elect Kamala Harris’ niece, Meena Harris, is to cease the limitation of girls’ expectations and opportunities, says the illustrator Marissa Valdez.
“This whole book, Ambitious Girl, is kind of based around Meena’s aunt Kamala Harris and how people … Read the rest
In Ashley Thompson’s second book The Art of Joy from the children’s brand and Ella’s Greatest Adventures (October 23, 2020, eBook and November 6, 2020, print) book series, the beloved protagonist Ella McCutie learns to stay positive despite being bullied. Some of the experiences depicted in the picture book are based on Thompson’s childhood.
“They would pick at my physical appearance,” the scientist shares with So Booking Cool. “And … Read the rest
When asked for advice about what authors should look for in agents, editors, and publishers, award-winning and Charming As A Verb (Balzer + Bray, October 13, 2020) author Ben Philippe, encourages finding industry professionals whose emails they are unafraid to receive. “I have friends who are also writers, they have that fear of their own editors and publishers,” he tells So Booking Cool. “They’re like ‘Oh, I made too … Read the rest
