Interview With Literary Publicist, Lathea Williams!

LATHEALathea Williams might not have initially chosen book publishing as a career, but the driving force for why she chooses to remain in the industry is due to history. “There was a point in time where as a black person, we weren’t even given the opportunity to read. We were chastised for it. So I’m very much aware of my history and that’s one of the main things that keeps me in this industry,” the publishing professional said to So Booking Cool.

So far, Williams has worked as a literary publicist for over ten years. She attended City College where she earned a degree in public relations and advertising. Her internships included public relations in the fields of investment and music (one of her stints saw her intern at Columbia Records). But it was the publicity internship at Little, Brown that ended up being her favorite.

ATLAS OBSCURABook publicity was another territory and Williams was delighted that her responsibilities consisted of reading, writing (press releases, which she says are like writing book reports), and building media contacts. “Years ago, proud moments for me was when I would get a media hit in a magazine, like Oprah Magazine or a Today Show or Good Morning America hit, but now, I’m proud and happy when I can give back and I can see someone excel and succeed and have as much passion and joy for what they do a little much as I do,” said Williams. “And bestsellers are great!” she added laughingly.

Williams has gotten several bestsellers, including Dylan Thuras’ and Rosemary Mosco’s Atlas Obscura’s Guide for the World’s Most Adventurous Kid, illustrated by Joy Ang. What was one of the most integral parts of the children’s book’s publicity campaign? The plentiful school visits that Thuras made.

A WOMAN GUIDES TOI WILL TEACH YOU TO BE RICH

Now, Williams has been gearing up for the upcoming releases of A Woman’s Guide to Cannabis: Using Marijuana to Feel Better, Look Better, Sleep Better–and Get High Like a Lady by Nikki Furrer (Workman Publishing, January 2019) and the 10th anniversary of I Will Teach You to Be Rich: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works by Ramit Sethi (Workman Publishing, May 2019). Check out the interview to learn more about Williams, publicity, her personal story, her advice for aspiring publicists, what she’s currently reading, and more! For more information, visit Williams on LinkedIn.

Interview With Yahdon Israel, Writer and Creator of Literaryswag!

yahdon
Photo by John Midgley

An important goal for Yahdon Israel, the creator of the Literaryswag and Lit Platform movement and book club, is to bring more fans to the art, not more artists. Many writers and other industry-related professionals attend book events, whereas at a Beyoncé concert, most of the attendees are not singers but fans, he noted. “If the only reason you enjoy something is just because you’re doing it, then you’re really limiting your capacity for it to affect other people,” the writing instructor explained to So Booking Cool.

“Most people are never gonna be a writer, and they don’t have to be. The [Literaryswag] book club shows you don’t have to be a writer, have an MFA, nor study literature to have something valuable to say about a book. You just have to be someone with a perspective and that’s more than enough.”

Israel, who is based in New York, started writing seriously, as he puts it, when he was nineteen-years-old. Now at 28, the writing instructor said one of the most important aspects of his classes (in addition to learning from his students) is for his students to be able to put into words what they understand of themselves. He will begin his new nearly sold out (only one seat currently remains) creative nonfiction workshop July 9 at Park Slope. Later this month, the Awards VP of the National Book Critics Circle, will host his next book club meet on Wednesday, July 25 at 7pm at the Brooklyn Circus. The event is open to all.

Listen to the full interview to learn how culture and hip hop frame Literaryswag, why he thinks writers and authors should be more visible, his thoughts on black consumerism when it comes to book buying, how he hopes to build his movement to immerse the current and future generations into the appeal of books, the book release he is highly anticipating, and more! For more information on Israel, visit his official website. 

Interview With Daniel José Older, Author of the “Shadowshaper” Series, “Dactyl Hill Squad” and More!

daniel jose older photoDaniel José Older penned his first novel in 2009,a manuscript that would be rejected forty times and eventually put on hold as he gained inspiration for creating other stories. This story is Shadowshaper, the YA bestselling series praised by New York Times (“magnificent”); Kirkus Reviews, “a must”; and Publishers Weekly, “exceptional.” And yes, there will be another installment of the thrilling sci-fi fantasy.

Of course So Booking Cool asked Older to give advice to writers who are experiencing what seems like endless rejection, which also prompted an insightful conversation about the different states of rejection, and which of them are useful. “It can feel very circular because you feel like you’re getting nowhere,” the former paramedic said. “But if your focus is really on the craft and becoming a better writer, then the rejections will get you to that goal.”

Even as an accomplished author, Older’s goal remains to improve and write better books. He believes it is critical as a writer to self-reflect, work on the craft, and trust the gut.  “When we’re talking about your gut, what that really means is you understand the beating heart of your story better than anybody else. You may not be able to put it into words…usually the heart of a story is not an elevator pitch; it’s a little more complicated than that; it’s almost poetic and that’s why it takes the whole book to get to it.”

Listen to the full interview to learn about the upcoming projects he’s excited about, including the highly anticipated Dactyl Hill Squad (Arthur A. Levine Books, Scholastic), his new Skillshare class, the gadget he uses to create his magic, his favorite sci-fi and fantasy works, Octavia E. Butler, and more! Visit his website for more information.