Headshot FinalWalter J. Tucker, MBA started LiveThe.Biz to provide an affordable platform for those interested in the music industry to meet the movers and shakers behind major music brands. This coming Thursday, November 8, the networking organization will host its final and highly anticipated event of this year: The 2018 Music Honors. The honorees are previous LiveThe.Biz panelists who work at the likes of Atlantic Records, Genius, Spotify, and BET, just to name a few.

“I want us to be known for motivating people and educating people around the world,” Tucker told So Booking Cool. “I feel that one of the things that we forget sometimes in the music industry and entertainment in general is the reason why we’re doing what we’re doing. There’s byproduct of feeding your family and making power moves, goals, and all these things. But all that comes down to how you want someone to feel about you and how you want someone to be able to connect and communicate. I want LiveThe.Biz to be known as a community of people who want to connect and build off each other.”

LiveTheBiz Socia LogoTucker, who had a passion for music since his childhood, realized the struggles of trying to network with music professionals when he relocated to New York from Virginia. Conferences often cost hundreds of dollars, which can be especially steep for college students. The Metropolitan College of New York professor decided that once he was in position, he would make these opportunities available for anyone who aspires to become an artist or music executive. For over two decades, Tucker has consulted hundreds of artists including Jadakiss, Jazmine Sullivan, India Arie, and Kirk Franklin just to name a few. Additionally, he has spearheaded projects that involved the publishing rights of the likes of Quincy Jones, Michael Jackson, Beyoncé, Justin Timberlake, and Adele just to name a few.

In addition to running LiveThe.Biz, Tucker is fulfilling another goal: writing a book. “I’ve wanted to write a book for the longest, but I wanted to have experiences. I wanted to be able to have my own business and teach for a while and travel the world and meet different artists. I didn’t want to write a book for the sake of just writing one, I wanted it to be super useful.” For more information, visit the company’s official website.

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