Interview With Walter Tucker, MBA, Founder and President of LiveThe.Biz!

Headshot FinalWalter J. Tucker, MBA started LiveThe.Biz to provide an affordable platform for those interested in the music industry to meet the movers and shakers behind major music brands. This coming Thursday, November 8, the networking organization will host its final and highly anticipated event of this year: The 2018 Music Honors. The honorees are previous LiveThe.Biz panelists who work at the likes of Atlantic Records, Genius, Spotify, and BET, just to name a few.

“I want us to be known for motivating people and educating people around the world,” Tucker told So Booking Cool. “I feel that one of the things that we forget sometimes in the music industry and entertainment in general is the reason why we’re doing what we’re doing. There’s byproduct of feeding your family and making power moves, goals, and all these things. But all that comes down to how you want someone to feel about you and how you want someone to be able to connect and communicate. I want LiveThe.Biz to be known as a community of people who want to connect and build off each other.”

LiveTheBiz Socia LogoTucker, who had a passion for music since his childhood, realized the struggles of trying to network with music professionals when he relocated to New York from Virginia. Conferences often cost hundreds of dollars, which can be especially steep for college students. The Metropolitan College of New York professor decided that once he was in position, he would make these opportunities available for anyone who aspires to become an artist or music executive. For over two decades, Tucker has consulted hundreds of artists including Jadakiss, Jazmine Sullivan, India Arie, and Kirk Franklin just to name a few. Additionally, he has spearheaded projects that involved the publishing rights of the likes of Quincy Jones, Michael Jackson, Beyoncé, Justin Timberlake, and Adele just to name a few.

In addition to running LiveThe.Biz, Tucker is fulfilling another goal: writing a book. “I’ve wanted to write a book for the longest, but I wanted to have experiences. I wanted to be able to have my own business and teach for a while and travel the world and meet different artists. I didn’t want to write a book for the sake of just writing one, I wanted it to be super useful.” For more information, visit the company’s official website.

Interview With Michelle Wolett, Owner of Once Upon a Book Club!

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Once Upon a Book Club is not the typical book subscription box. It enhances the reading experience by including a replication of an item mentioned in the novel. As you can imagine, this concept is engaging for people, an aspect that the company’s founder, Michelle Wolett, appreciates. “I’ve learned that it’s really helping the world read more,” Wolett told So Booking Cool. “So that’s the part that I really love about our company because I also at some point in my life just stopped reading; life just got too busy. There’s so many people out there that say ‘oh, I just don’t read’ or ‘I don’t like books,’ and this has actually changed their mind because they’re not supposed to open their gift until they reach a certain page. So it’s also like a treasure hunt for them.”

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It would not be untrue to say that entrepreneurism runs in Wolett’s family. However, one unlucky business move that her parents made with her uncle, unfortunately led to her parents losing their home (that her father handmade, by the way). Wolett, who recalls her father’s devastation, turned tragedy into triumph. She was determined to start a successful business. Anything to help her parents out financially. Her parent company, Chick-Lit Designs would also revert her love for reading and she would eventually quit her day job to take over her business full time.

When asked for her advice for anyone who wants to become a self-starter, Wolett said, “…I notice that a lot of people seem to just be afraid of failing and that’s one thing as an entrepreneur that you have to just go with. It’s okay if you fail, it’s not the end of the world. You can fail or you can adjust or tweak.”

Listen to the full interview for Wolett’s advice, her insight on re-branding and branding in general, the Once Upon a Book Club system, how she selects books for the subscriptions, her Once Upon a BookCase collection, and more! For more information visit Once Upon a Book Club.

Interview With Jerald L. Hoover, Author of “My Friend, My Hero”!

HOOVERThough it took nine years for Jerald L. Hoover to get his book, My Friend, My Hero published, it would later celebrate 25 years of release; win multiple awards and garner accolades; become a semi-finalist in the Gotham Screenplay Contest; and make Hoover a staple in his hometown of Mount Vernon. He was awarded with the WritersCorp Award by president Bill Clinton and was among the top selling black authors in the early 90’s. The professor, motivational speaker, playwright, award-winning author and sports journalist is now excited for the new generation to be introduced to My Friend, My Hero, the first in a series.

The young adult novel tells the story of Bennett Wilson, a level-headed athlete who seemingly has it all with the top colleges lining up to sign him to their basketball roster, but life tests him in a major way when his mother falls ill and behind on the rent, forcing Wilson to consider the bad road he’s always tried to avoid in order to save his family. The novel, which Hoover began writing when he was 17-years-old, is a powerful story of friendship, education, the choices one makes.

25th 3D Light Red Shirt“My endeavor is to reach everyone, but out of everyone I want 1 million young men to read the book because I really think it will shape their thinking to be more positive and proactive,” Hoover told So Booking Cool. “And I really think that will help America going forward.”

Listen to the full interview to learn more about Hoover’s journey to writing My Friend, My Hero and getting it published; how the book is still relevant; why he champions literacy; the comment he’ll always remember from a fellow reader about his book; the marketing ideas he implemented for his book; and info on the series; and more! For more information, follow Hoover on twitter, as well as the Hero Book series.

Interview With Tom Wascoe, Author of “Child of the Dust”!

tom wascoe.pngThere are two things Tom Wascoe wants readers to take away from his book Child of the Dust: love conquers all and the importance of the Vietnam War. The story is inspired by Wascoe’s service in the army as well as his Corporate Officer career at a Fortune 100 company. He once told someone that he would write a book about the war, and accomplished his goal forty years later.

Child of the Dust tells the story of a soldier, Richie, who falls in love and procreates with a native, though he is forbidden to marry her. Richie is obligated to leave the army and returns to life in America. Two decades later, however, they reunite, along with his son.

“The whole Vietnam experience was very important to me, the struggles and the people that we left behind,” the author told So Booking Cool.

Child of the Dust coverPrior to penning Child of the Dust, Wascoe was not a reader of romance—he typically reads historical fiction. But when chatting with him, his passion for the story’s message that “love is overriding” is palpable. Listen to the full interview to learn more about the Chicago resident.

We discuss his thoughts on a film or television adaptation of Child of the Dust; his perspective on book reviews; how many books he reads a year; his debut book, Backseat, which is also partly derived from a personal event in his life; his experience with Bookstand Publishing; and his upcoming work. For more information, visit Wascoe’s official website.

Interview With Mathew Knowles About “The Emancipation of Slaves Through Music” and more!

mathew knowlesFront-Cover-Emancipation1800Mr. Mathew Knowles, entrepreneur, record label executive, music mogul, professor, speaker, and bestselling author, recently visited So Booking Cool in support of his new book The Emancipation of Slaves Through Music. While we had the pleasure of gaining some insight about the book months earlier when Mr. Knowles first chatted with us in promotion of his memoir Racism From the Eyes of a Child, our conversation with him this time around reached greater levels.

Our discussion extended beyond how slaves shaped music and vice versa and the compelling research Mr. Knowles and his students found when co-writing The Emancipation of Slaves Through Music; we discussed images in music, particularly pertaining to female artists, in which Mr. Knowles notes that this does not occur in gospel music; who ultimately decides the concepts for artist’s music videos; why Mr. Knowles believes music will become increasingly and entirely visual;  the diversity of the Music World brand; his plans to tell his life story on the screen, as well as his approach to Destiny’s Child: The Untold Story, in which the mogul asserts that no one really knows what went into the music group; his interesting take on “culture vultures”; his public relations book; and a lot more!

Listen to the full interview below and check out the time stamps for select portions. For more information, visit Mr. Knowles’ official website.

Interview With Literary Agent, Mollie Glick!

mollie glick photoThe love for writing and business is what Mollie Glick cherishes about being an agent. “You know if you’re gonna be an agent if you love the stories, you love the words, and then you also love the entrepreneurial business-building side,” the Creative Artists Agency (CAA) agent told So Booking Cool. Glick, who has adored books since childhood, started out as a literary scout fresh out of college. While the job served its purpose, she ultimately knew she wanted to work directly with writers. Following her tenure at Crown Publishing (Penguin Random House) as an editor, the Brown University graduate eventually transitioned into agenting.

Subtle Art CoverHer seasoned career has seen the success of Mark Manson‘s The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life, which is still sitting comfortably in the top two of the New York Times bestsellers list two years later (90 weeks to be exact); former Vice President Joe Biden‘s memoir, Promise Me, Dad; Priestdaddy by Patricia Lockwood; and Spineless: The Science of Jellyfish and the Art of Growing a Backbone by ocean scientist, Julie Berwald.

Senator Kamala Harris and Valerie Jarrett, former government official, and New York Times bestselling author Ali Benjamin (The Thing About Jellyfish) are among the forthcoming projects Glick is excited about. Listen to the full interview to learn more about these upcoming books, as well as Glick’s insights about publishing, especially agenting and editing, whether or not publishers or agents make more money, more about Manson, her favorite way to discuss new projects, and juicy tidbits!

Interview With “Renaissance Man: The Lin Manuel Miranda Story” Author, Marc Shapiro!

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While New York Times bestselling author Marc Shapiro likens the life of a writer to that of a roller coaster, he also believes that as a creative, the psychological benefits of the craft are high. He would know. Shapiro has written everything from articles, horoscopes, short stories, poems, to approximately 80 celebrity biographies, including the bestseller, J. K. Rowling: The Wizard Behind Harry Potter. Lin Manuel Miranda (check out our review here on Renaissance Man: The Lin Manuel Miranda Story, An Unauthorized Biography)Mary Tyler Moore, George Harrison, Justin Bieber, Lindsay Lohan, Adele, and Fifty Shades of Grey author, E.L. James are among the high-profile lives he’s penned. He even wrote one about the hit rock song “Hey Joe.” Recently, he revealed that he finished writing the late Senator John McCain‘s life story (this interview was done prior to the senator’s death).  Shapiro, who says he’s always been attracted to creative people, is also interested in finding out what makes them tick.

“Some days it’s a pain in the butt to make a living doing this, but more often than not, it’s fun. You’re doing what you love to do and making a living, and getting paid for it,” he said.

Listen to the full interview to learn more about Shapiro’s projects, both past and present, including the recent release of his debut short story collection, Short Story Collection: Stories of High Strangeness, the execution of Renaissance Man, his insights on being an author, and journalist, and the time he had three weeks to write the LA Times bestseller, Total Titanic: The Most Up-to-Date Guide to the Disaster of the Century, and more!

Interview With Angelo Ellerbee, PR Guru & Author of “The Sense of Success”!

Ang Sweater2Public relations expert Angelo Ellerbee recently visited So Booking Cool in support of his new book The Sense of Success and candle line, Scent of Success, both of which champion the omnipresent phrase: I’m living my best life. “The acceptance of you is success. The movement of you is success. You have to find it in yourself. And sometimes you need to be instructed about how to find the sense of success,” he said.

The Sense of Success is the sophomore release to his debut, Ask Angelo: An Inside Look at the Entertainment Industry From a PR Guru. Though both are self-help books, the heart of the former is for the disadvantaged, especially youth, while the latter angles on artists and performers.

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Throughout his career of nearly 50 years, Ellerbee has  represented and/or managed the likes of Michael Jackson, James Mtume, Dionne Warick, Shabba Ranks, Mary J. Blige, DMX, and Alicia Keys just to name a few. He also served as the Senior Vice President of Publicity at Island Def Jam Records. His company Double XXposure Media Relations was the first and probably only black-owned public relations firm to be located in Midtown Manhattan. Dubbed the “Henry Higgins of Hip Hop” by the New York Times, Double XXposure remains a respected company for talent, not just regarding publicity, but in artist development as well.

Also a community activist, another reason Ellerbee wrote and published The Sense of Success because he feels strongly about guiding people of color. “I just believe that my people deserve to have the right to understand that they are successful. I just need for them to open their eyes and dig deep down inside and find out where their success is. And if I have to be that person that shines that candle so they can see, and feel, and understand where the sense of the fragrance of success is coming from internally, let it be,” the New Jersey native said.

Listen to the full interview to learn more about Ellerbee, his activism, the film-adaptation of his compelling life story, his views on navigating publicity for troubled clients, his humble beginnings, his wisdom, his upcoming college tour dates, and more! Fore more information visit the following websites: http://www.dxxnyc.com/home and https://www.ellerbeeelegance.com/home.

Interview With Markette Sheppard, Author of “What is Light?”!

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Emmy award-winning television journalist and entrepreneur Markette Sheppard was inspired to write her first book, What is Light? after becoming a stay-at-home mother for a year to her then newborn son. The book, in which Sheppard describes as a “love letter” to children, soared to number one on Amazon‘s Children’s Sense & Sensation list. Parents of all backgrounds have expressed appreciation for Sheppard’s children’s book. “I think people are fatigued by seeing one type of version of African American people, and so this is something new, something different, and it’s something you can feel good about,” she told So Booking Cool. “No one’s going to feel bad by the end of this book– whatever part they play in the story that is our human family’s history.”

What is Light? is the board book debut from Denene Millner Books (Agate Publishing) and is illustrated by award-winner, Cathy Ann Johnson. Sheppard has nothing but positive things to say about her first publishing experience. Like many debut authors, the former Essence magazine writer researched what entailed writing a book and getting it published. While she didn’t have the connections, she believed in her work. Today she remains in awe over the fact that something she wrote in her notebook is now available to the world. “I’m just so proud that my words are in print. I feel like there’s a lasting legacy in this book that hopefully people will keep and share with their family members for many, many generations to come, like Goodnight Moon.”

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Listen to the full interview to learn more about Sheppard, her advice for children’s book authors, including the advice she received from a New York Times bestselling author, her childhood exposure to reading, her next book, and more! For more information, visit Sheppard’s official website.

Interview With Curtis Bunn, Essence’s Bestselling Author and Founder of the National Book Club Conference!

19999Curtis Bunn founded the National Book Club Conference (NBCC) so readers could have the opportunity to interact with their favorite authors and/or writers. The idea was conceived after he attended country-wide book club meetings for his debut novel, Baggage Check, which became the first Essence magazine bestseller by a black author, with a black editor and agent, a black cover designer, a black distributor, and a black publisher. The NBCC’s 16th annual Literary Bliss weekend, which celebrates African American literature, will begin August 3rd in Atlanta at the InterContinental hotel.

Alice Walker (The Color Purple, among many), Terry McMillan (Waiting to Exhale, among many), Jenifer Lewis (blackish star and author of her memoir, Mother of Black Hollywood), Tayari Jones (An American Marriage, the Oprah’s book club pick), Bryan Stevenson (Just Mercy), and Carl Weber (The Man in 3B) are among the 30 authors of this year’s lineup. While Bunn is glad to have the support of renowned attendees, he is especially excited about the new talent.

“I need the majors, and I love having them because they’re amazing. We need them to attract the readers, but when they come, I always challenge the readers to stretch themselves. Go see someone you’ve never heard of. And almost in every case they’ve done that, they say they’re glad they went there…for me, that’s the mission of the conference, to expose readers to authors they may not have otherwise known about or read.”

Press play to hear how Bunn started the NBCC, his approach to his craft, including how the setting/location in a story is a “character” itself, the developing film adaptations of two of his nine novels, The Old Man in the Club and The Truth is in The Wine, the up-and-coming authors to be featured at Literary Bliss this weekend that he’s excited about, and more! For more information visit Bunn’s official website as well as the official NBCC website.