Interview With Walter Tucker, MBA, Founder and President of LiveThe.Biz!

Headshot FinalWalter J. Tucker, MBA started LiveThe.Biz to provide an affordable platform for those interested in the music industry to meet the movers and shakers behind major music brands. This coming Thursday, November 8, the networking organization will host its final and highly anticipated event of this year: The 2018 Music Honors. The honorees are previous LiveThe.Biz panelists who work at the likes of Atlantic Records, Genius, Spotify, and BET, just to name a few.

“I want us to be known for motivating people and educating people around the world,” Tucker told So Booking Cool. “I feel that one of the things that we forget sometimes in the music industry and entertainment in general is the reason why we’re doing what we’re doing. There’s byproduct of feeding your family and making power moves, goals, and all these things. But all that comes down to how you want someone to feel about you and how you want someone to be able to connect and communicate. I want LiveThe.Biz to be known as a community of people who want to connect and build off each other.”

LiveTheBiz Socia LogoTucker, who had a passion for music since his childhood, realized the struggles of trying to network with music professionals when he relocated to New York from Virginia. Conferences often cost hundreds of dollars, which can be especially steep for college students. The Metropolitan College of New York professor decided that once he was in position, he would make these opportunities available for anyone who aspires to become an artist or music executive. For over two decades, Tucker has consulted hundreds of artists including Jadakiss, Jazmine Sullivan, India Arie, and Kirk Franklin just to name a few. Additionally, he has spearheaded projects that involved the publishing rights of the likes of Quincy Jones, Michael Jackson, Beyoncé, Justin Timberlake, and Adele just to name a few.

In addition to running LiveThe.Biz, Tucker is fulfilling another goal: writing a book. “I’ve wanted to write a book for the longest, but I wanted to have experiences. I wanted to be able to have my own business and teach for a while and travel the world and meet different artists. I didn’t want to write a book for the sake of just writing one, I wanted it to be super useful.” For more information, visit the company’s official website.

Interview With Artist and M.O.U.N. Records CEO Chas Bronxson!

chas bronxsonWith recent biopics such as The New Edition Story and The Bobby Brown Story and documentaries like Unsung, many have come to understand the unfairness that can come with being a music artist, and M.O.U.N. Records founder and CEO, Chas Bronxson is no exception. In fact, it was the infamous shady contracts that he was offered as a teen that would eventually motivate him to take the independent route. “…I couldn’t get a decent record deal with a major record label, and even independent record label because they always offered a contract that just didn’t seem right,” he told So Booking Cool.

What also fueled him to take matters into his own hands was his protégé, Haley Williams, who he was eager to introduce to the world.  The hard work and determination would pay off. Williams’ heartfelt single “I Miss My Daddy” placed number 14 on the Digital Radio Track’s top 150 this past summer.

In addition to producing talent, M.O.U.N. Records, which is an acronym for Makings Of Unforgettable New Records, is launching a nonprofit organization for youth to learn about and use music and poetry as creative outlets. Bronxson also aims for the program to discuss serious topics such as the importance of fatherhood. “We want to make things really good for the kids coming up, so they’ll have something to look to, an outlet to uplift and express whatever it is that they are dealing with in life, to make things better and get the idea to do their own thing.”

Listen to the full interview, to learn more about Bronxson including the inspiration behind the stage name; his creative approach to his craft; his thoughts on internships; his thoughts on the technological benefits for artists and book lovers; when artists should and should not address rumors; the books and authors who have inspired him; his own forthcoming books; his perspective on singing competition shows, the powerful message of his song “When They’re Gone (An Ode to Michael Jackson)” and its controversial video, and a lot more! For more information, visit https://www.mounrecords.com.

Interview With Mathew Knowles About “The Emancipation of Slaves Through Music” and more!

mathew knowlesFront-Cover-Emancipation1800Mr. Mathew Knowles, entrepreneur, record label executive, music mogul, professor, speaker, and bestselling author, recently visited So Booking Cool in support of his new book The Emancipation of Slaves Through Music. While we had the pleasure of gaining some insight about the book months earlier when Mr. Knowles first chatted with us in promotion of his memoir Racism From the Eyes of a Child, our conversation with him this time around reached greater levels.

Our discussion extended beyond how slaves shaped music and vice versa and the compelling research Mr. Knowles and his students found when co-writing The Emancipation of Slaves Through Music; we discussed images in music, particularly pertaining to female artists, in which Mr. Knowles notes that this does not occur in gospel music; who ultimately decides the concepts for artist’s music videos; why Mr. Knowles believes music will become increasingly and entirely visual;  the diversity of the Music World brand; his plans to tell his life story on the screen, as well as his approach to Destiny’s Child: The Untold Story, in which the mogul asserts that no one really knows what went into the music group; his interesting take on “culture vultures”; his public relations book; and a lot more!

Listen to the full interview below and check out the time stamps for select portions. For more information, visit Mr. Knowles’ official website.

Interview With Curtis Bunn, Essence’s Bestselling Author and Founder of the National Book Club Conference!

19999Curtis Bunn founded the National Book Club Conference (NBCC) so readers could have the opportunity to interact with their favorite authors and/or writers. The idea was conceived after he attended country-wide book club meetings for his debut novel, Baggage Check, which became the first Essence magazine bestseller by a black author, with a black editor and agent, a black cover designer, a black distributor, and a black publisher. The NBCC’s 16th annual Literary Bliss weekend, which celebrates African American literature, will begin August 3rd in Atlanta at the InterContinental hotel.

Alice Walker (The Color Purple, among many), Terry McMillan (Waiting to Exhale, among many), Jenifer Lewis (blackish star and author of her memoir, Mother of Black Hollywood), Tayari Jones (An American Marriage, the Oprah’s book club pick), Bryan Stevenson (Just Mercy), and Carl Weber (The Man in 3B) are among the 30 authors of this year’s lineup. While Bunn is glad to have the support of renowned attendees, he is especially excited about the new talent.

“I need the majors, and I love having them because they’re amazing. We need them to attract the readers, but when they come, I always challenge the readers to stretch themselves. Go see someone you’ve never heard of. And almost in every case they’ve done that, they say they’re glad they went there…for me, that’s the mission of the conference, to expose readers to authors they may not have otherwise known about or read.”

Press play to hear how Bunn started the NBCC, his approach to his craft, including how the setting/location in a story is a “character” itself, the developing film adaptations of two of his nine novels, The Old Man in the Club and The Truth is in The Wine, the up-and-coming authors to be featured at Literary Bliss this weekend that he’s excited about, and more! For more information visit Bunn’s official website as well as the official NBCC website.

Interview With Megan Devine, Author of “It’s OK That You’re Not OK”!

Megan Devine heashot

How does one successfully write a book that deals with grief? For psychotherapist and author Megan Devine, the answer is understanding the distinction between early grief and later grief. “There are a lot of great grief books out there that talk about rebuilding your life; that’s a fantastic conversation to have, but not three weeks after your person died…know to which part of life you are speaking, if you are speaking grief,” she told So Booking Cool.

Devine’s critically-acclaimed book It’s OK That You’re Not OK: Meeting Grief and Loss in a Culture That Doesn’t Understand, published by Sounds True, specifically focuses on early grief, which can mean the first days, weeks, months, and/or years. As a psychotherapist for nearly 20 years, Devine has worked with everyone from those battling substance addiction to those dealing with abuse, trauma, and grief. But nothing could prepare the seasoned professional for her own personal tragedy: the death of her significant other in 2009.

She founded Refuge in Grief to create a support system for people who are hurting. It is also a platform that teaches grief literacy, like how to best help those who are grieving. The company includes Devine’s longtime course, Writing Your Grief, which boasts thousands of attendees. The program also includes a movement called the Tribe Love Letter campaign, in which people purchase a copy of It’s That You’re Not Ok and slip a small love note inside before leaving the book in a place for anyone to take.

“Refuge in Grief is nothing short of a revolution, and I won’t stop until people really feel supported in their hardest moments,” said Devine.

Listen to the full interview to lean more about Devine, her book and company, her experience with Sounds True, the misconceptions about grief, her thoughts on child grief and anxiety, the “grief diet,” and more! For more information, visit Megan’s website.

Review: The Art & Science of Respect: A Memoir by James Prince

JPRINCETHE ART & SCIENCE OF RESPECT: A MEMOIR BY JAMES PRINCE, James Prince. N-The-Water Publishing, $29.99 (296p) ISBN-13: 978-0999837009
Publication date: July 6, 2018

Memoirs can be vain, exhausting, narcissistic treatises that tell you next to nothing about the subject (person); however, that is not the case for the James Prince Memoir, The Art & Science of Respect. If you read between the lines, Prince probably gives up too much information—almost to the point of incriminating himself. Written in a conversational style, it’s as if you’re having a conversation with the former street hustler turned music mogul, boxing manager, and entrepreneur.

And he doesn’t hesitate to name drop. So, you’ll hear him provide intimate anecdotes involving Drake, Floyd “Money” Mayweather, Baby & Lil Wayne (Cash Money), The Geto Boys, Sir Mixalot, Suge Knight, Master P, Biggie, Mike Tyson, Roy Jones, Andre Ward, Don King, Lou DiBella, Kenneth “Supreme” McGriff, Irv Gotti, et al.

Prince doesn’t make it a point to bash or embarrass, but he has had some “uncomfortable” moments with some of the aforementioned. Sometimes, the “disagreements” were handled amicably—and sometimes not.

Prince has more than his fair share of personal baggage as a child of Houston’s notorious Fifth Ward, and he dishes dirt on himself. By no means does he portray himself as some saint. Prince was in the streets, and he earned every bit of his reputation. His riches came with a price: death or the penitentiary. He knew it, and he got out of one game and into another. Prince used his street hustle smarts to make it big in the music industry, and then spun off into other industries.

Here is an example of his transition: “All of my life, I thought the only way to make money off grass was by selling weed—until I started selling hay.” The former illegal “grass” seller became a legal “grass seller”—and I don’t mean medical marijuana. He purchased several acres of land and made money selling hay. Exhibit A of his brilliance.

At the root of Prince’s success is—believe it or not—his spirituality. He has always incorporated it in his thinking, even during his “street” life days. Prince also has an insatiable appetite for success, a maniacal work ethic, and a keen ability to see people for who they truly are (a.k.a., a B.S. Detector). Arguably, his best attribute is his generosity, whether he is providing the “homies” with opportunities to make legal money, buying homes for family members and friends, or building a community center.

The Art & Science of Respect is a quick read that is touching, educational, and inspirational.

Rating: Booking Cool

Rating Scale

Cool: Decent

So Cool: Good

Booking Cool: Excellent

So Booking Cool: Masterpiece

Interview With Allen Maldonado and Kellon Akeem About Their New Film “A Father’s Love”!

 

So Booking Cool recently had the pleasure of discussing storytelling in the form of film with Allen Maldonado and Kellon Akeem who premiered their new movie, A Father’s Love, at the American Black Film Festival (ABFF). The short film, which centers on a teenage couple dealing with intense circumstances, was met with positive reception at the 22nd annual event. “What we want people to take away, without giving the movie away, is that there are all types of fathers out there and all types of situations that go on in people’s homes that you just may never know about….we want to make people aware of everybody’s surroundings,” Akeem said.

A FATHER'S LOVEA Father’s Love is the debut from Mansa Productions, a new film company launched in January by Akeem and actor Jessie T. Usher. The business partners worked with seasoned talent, such as RonReaco Lee and Tichina Arnold, which helped ease the process of producing their first movie.

When chatting with Akeem and Maldonado, it is clear both are excited for what the future holds and are passionate about their craft. In fact, Maldonado, a serial entrepreneur, founded the app, EverybodyDigital to serve as a platform for short-films. He noticed the need when he realized many short-filmmakers feel lost after the film festival circuit ends. The aim is to help creators extend the life of their projects. Similarly, Akeem says he and Jessie are also looking for talent to join Mansa Productions.

Listen to the full interview to learn more about filmmaking, film festivals, Maldonado and Akeem’s big upcoming projects, their advice for aspiring writers, producers, etc., and more! For more information visit Mansa Productions and EverybodyDigital.

Interview with Diann Valentine, Author of “Going The Distance For Love”!

DIANN VALENTINE
Photo by Robert Ector

Love and relationship expert, television personality, entrepreneur, speaker, publisher, and author, Dianne Valentine recently appeared on So Booking Cool in support of her debut book, Going The Distance For Love: 22 Tips On Handling Your Issues and Finding Love…Wherever It May Be. As someone who informs that she has been in love with love since she was seven-years-old, this is an endeavor close to her heart, no pun intended. The book was composed of her and her friends’ personal experiences, a process Valentine described as a “lethargic” in having to think back on her life. However, she used these real stories to provide the lessons learned, and more importantly, to help women realize they are not alone.

“…Even experts and authors kind of create this picture that they have it all figured out and that they’re perfect; and the reality is I am an expert because I’ve lived it, and I’ve seen it, and I’ve experienced it, and I’ve studied it over the course of my entire career. I didn’t wake up yesterday and say ‘oh, I’m a love expert.’ I’ve been with women in love for over twenty-five years,” said the wedding planner and interior designer. Women have appreciated the knowledge, experience, and candor she demonstrates in Going The Distance for Love.

Listen to our full interview with Valentine to learn more about her insights on love, relationships, and being single (including their respective misconceptions), some of her past dating blues, why she thinks black women should consider dating in Rome, her response to our suggestion of her writing a romance a novel, and more! For more information, visit Valentine’s official website.

Interview With Nono The Poet About Her Poetry Book “Soul Vagina”!

SOUL VAGINAWhen asked how she thinks her book, Soul Vagina: In Between Sex and God, Who Am I? will be received for years and generations to come, Nomxolisi Ndlangana carefully considers the question before answering, “Depending on which part of the world we’re talking about…this is a book that might be banned. And if that is the case, then I have done something very right.” Ndlangana, known as Nono The Poet, hopes her debut poetry collection will contribute to the movement and progression of women.

In just a few months of its release, Soul Vagina has caused a stir with its bold title, which led to Nono and So Booking Cool discussing why vagina is a controversial word. Even at the book’s launch, a gentleman in the audience admitted that saying or hearing the word “penis” makes him uncomfortable. Women have been able to relate to the book, especially regarding the highs and lows of relationships. “You can expect a lot of sex, yes, but I use it as a medium to explore different ideas about sexuality, self-identity, and the intricacies between two people in a relationship,” the author said.

nonothepoetpicNdlangana, 30, has been writing for most of her life. She was born and raised in Port Elizabeth, South Africa, and relocated to America nearly a decade ago, fulfilling her dream of coming to New York. She earned her B.A. in Media Studies at Hunter College. While performing spoken word and eventually crafting her EP, Wet Paint, she studied the journey of successful women, such as Oprah. In doing so, she realized there is no straight line to success, which helped her to not be so hard on herself.

In fact, she  discusses how those in her life who are moving up the corporate ladder and have the house, car, etc., have been supportive and are amazed with what she’s accomplished thus far. “They could not be more proud and feel they are lacking next to me, which is crazy because I don’t have half of what they have. But I realized that everybody wants to do what they love…most of the time we settle instead of going after our dreams.”

Listen to our complete interview to learn more about Soul Vagina, Ndlangana’s approach to writing (does she prefer writing with a pen or on a keyboard?), the book that recently made her cry, the importance of having a manager and team, her advice for other fellow writers, developing confidence, her next EP, and more! Visit her official website for more information.

Review: “Authority Marketing” by Adam Witty and Rusty Shelton

authoritymarketingAUTHORITY MARKETING: HOW TO LEVERAGE 7 PILLARS OF THOUGHT LEADERSHIP TO MAKE COMPETITION IRRELEVANT, Adam Witty and Rusty Shelton. ForbesBooks, $16.95 (160p) ISBN-13: 978-1946633132
Publication date: May 3, 2018

While many modern business-related books stake claim to having the “answers” few actually deliver. An exception to this trend is the recently published Authority Marketing by Adam Witty and Rusty Shelton. The authors assert in this world of social media, branding, and hypercompetition, the paradigm has shifted from product-centered marketing and personality-centered marketing to “authority-centered” marketing; thus, they have developed the formula: Expertise + Celebrity = Authority.

In short, according to the Witty & Shelton: Effective Authority Marketing involves a strategic process of systematically positioning a person as the leader and expert in his or her industry, community, and marketplace to command an outsized influence and edge on competitors.

The authors cite seven pillars of Authority Marketing (and dedicate a chapter to each one): Branding and Omnipresence; Lead Generation; Content Marketing; PR in Media; Speaking; Events; and Referral Marketing. During the course of these chapters, Witty & Shelton provide compelling anecdotes to illustrate concepts so the reader “gets it.” The language is straightforward, not stuffy, and the authors don’t write as if they are being paid by the number of words (or syllables for that matter).

An example used to illustrate the point of personal branding made by the authors is their mentioning of David Meerman Scott who decided to insert his middle name to distinguish himself from the numerous David Scott(s) across the globe. Think noted sports journalist, Stephen Smith—I mean Stephen A. Smith. Witty & Shelton also discuss the importance of “owning” your media presence, keynote speaking, writing a book, and using Twitter—strategically!

Authority Marketing’s strongest attribute (inarguably) is its intent on being written as a “how to” instead of being a jargon-laden, academic treatise overrun by “analytics” and theoretical constructs. The book is a must-read (excuse the cliché but it applies in this case) for college students (regardless of major), entrepreneurs, and people who want to go from being “dreamers” to being “doers.”

Reviewed by Professor Clifford Benton