Once Upon a Book Club is not the typical book subscription box. It enhances the reading experience by including a replication of an item mentioned in the novel. As you can imagine, this concept is engaging for people, an aspect that the company’s founder, Michelle Wolett, appreciates. “I’ve learned that it’s really helping the world read more,” Wolett told So Booking Cool. “So that’s the part that I really love about our company because I also at some point in my life just stopped reading; life just got too busy. There’s so many people out there that say ‘oh, I just don’t read’ or ‘I don’t like books,’ and this has actually changed their mind because they’re not supposed to open their gift until they reach a certain page. So it’s also like a treasure hunt for them.”
It would not be untrue to say that entrepreneurism runs in Wolett’s family. However, one unlucky business move that her parents made with her uncle, unfortunately led to her parents losing their home (that her father handmade, by the way). Wolett, who recalls her father’s devastation, turned tragedy into triumph. She was determined to start a successful business. Anything to help her parents out financially. Her parent company, Chick-Lit Designs would also revert her love for reading and she would eventually quit her day job to take over her business full time.
When asked for her advice for anyone who wants to become a self-starter, Wolett said, “…I notice that a lot of people seem to just be afraid of failing and that’s one thing as an entrepreneur that you have to just go with. It’s okay if you fail, it’s not the end of the world. You can fail or you can adjust or tweak.”
Listen to the full interview for Wolett’s advice, her insight on re-branding and branding in general, the Once Upon a Book Club system, how she selects books for the subscriptions, her Once Upon a BookCase collection, and more! For more information visit Once Upon a Book Club.
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