Interview With Afro-Pop Singer FATi!

fatiSome people prefer to keep their goals private. Recording artist FATi is one of those people. Despite having musical ties in her family (she is related to jazz singer Senabella aka The Bronzeville Diva and her (FATi) great-grandmother was a respected jazz artist during the 1940s), FATi chose not to disclose her musical aspirations. The reason is simple: she wanted to protect her dreams. “When something is dear to your heart, when you believe that it’s something that God gave you, you have to keep things a secret,” she told So Booking Cool.

“Sometimes you have certain people that talk you out of things and will put little hints your ear, so you’ve got to protect what God gave you. I just wanted things to be a big surprise…and then what if I did say I was coming out with a song and didn’t?”

But things have worked out for FATi and her family is proud. The Liberian-born singer released her debut single “L.O.V.E. Love,” (produced by 2B onthebeat) which has gained momentum on YouTube with nearly 100,000 views; and she continues to thrive in Ghana; she recently had a showcase and is gearing up for another one in the states; her second single “Queen” is slated for release in February, along with her debut EP.

Mr. Angelo Ellerbee, founder and president of Double XXPosure Media Relations, who chatted with us a few months ago, is excited for the world to be introduced to FATi, who he deems one of music’s most exciting young artists of today. “I have no doubt that her music, beauty, and personal style will create a sensation here in the United States, as it has across the African Continent, in no time at all,” the PR guru said.

Listen to the interview to learn about the African songstress, her thoughts on what makes a good artist; artists having a relationship with their fans; her musical influences (Beyoncé, is one of them); her love for African and Caribbean music and more! For more information, visit FATi on social media.

Interview With Literary Publicist, Lathea Williams!

LATHEALathea Williams might not have initially chosen book publishing as a career, but the driving force for why she chooses to remain in the industry is due to history. “There was a point in time where as a black person, we weren’t even given the opportunity to read. We were chastised for it. So I’m very much aware of my history and that’s one of the main things that keeps me in this industry,” the publishing professional said to So Booking Cool.

So far, Williams has worked as a literary publicist for over ten years. She attended City College where she earned a degree in public relations and advertising. Her internships included public relations in the fields of investment and music (one of her stints saw her intern at Columbia Records). But it was the publicity internship at Little, Brown that ended up being her favorite.

ATLAS OBSCURABook publicity was another territory and Williams was delighted that her responsibilities consisted of reading, writing (press releases, which she says are like writing book reports), and building media contacts. “Years ago, proud moments for me was when I would get a media hit in a magazine, like Oprah Magazine or a Today Show or Good Morning America hit, but now, I’m proud and happy when I can give back and I can see someone excel and succeed and have as much passion and joy for what they do a little much as I do,” said Williams. “And bestsellers are great!” she added laughingly.

Williams has gotten several bestsellers, including Dylan Thuras’ and Rosemary Mosco’s Atlas Obscura’s Guide for the World’s Most Adventurous Kid, illustrated by Joy Ang. What was one of the most integral parts of the children’s book’s publicity campaign? The plentiful school visits that Thuras made.

A WOMAN GUIDES TOI WILL TEACH YOU TO BE RICH

Now, Williams has been gearing up for the upcoming releases of A Woman’s Guide to Cannabis: Using Marijuana to Feel Better, Look Better, Sleep Better–and Get High Like a Lady by Nikki Furrer (Workman Publishing, January 2019) and the 10th anniversary of I Will Teach You to Be Rich: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works by Ramit Sethi (Workman Publishing, May 2019). Check out the interview to learn more about Williams, publicity, her personal story, her advice for aspiring publicists, what she’s currently reading, and more! For more information, visit Williams on LinkedIn.

Interview With Angelo Ellerbee, PR Guru & Author of “The Sense of Success”!

Ang Sweater2Public relations expert Angelo Ellerbee recently visited So Booking Cool in support of his new book The Sense of Success and candle line, Scent of Success, both of which champion the omnipresent phrase: I’m living my best life. “The acceptance of you is success. The movement of you is success. You have to find it in yourself. And sometimes you need to be instructed about how to find the sense of success,” he said.

The Sense of Success is the sophomore release to his debut, Ask Angelo: An Inside Look at the Entertainment Industry From a PR Guru. Though both are self-help books, the heart of the former is for the disadvantaged, especially youth, while the latter angles on artists and performers.

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Throughout his career of nearly 50 years, Ellerbee has  represented and/or managed the likes of Michael Jackson, James Mtume, Dionne Warick, Shabba Ranks, Mary J. Blige, DMX, and Alicia Keys just to name a few. He also served as the Senior Vice President of Publicity at Island Def Jam Records. His company Double XXposure Media Relations was the first and probably only black-owned public relations firm to be located in Midtown Manhattan. Dubbed the “Henry Higgins of Hip Hop” by the New York Times, Double XXposure remains a respected company for talent, not just regarding publicity, but in artist development as well.

Also a community activist, another reason Ellerbee wrote and published The Sense of Success because he feels strongly about guiding people of color. “I just believe that my people deserve to have the right to understand that they are successful. I just need for them to open their eyes and dig deep down inside and find out where their success is. And if I have to be that person that shines that candle so they can see, and feel, and understand where the sense of the fragrance of success is coming from internally, let it be,” the New Jersey native said.

Listen to the full interview to learn more about Ellerbee, his activism, the film-adaptation of his compelling life story, his views on navigating publicity for troubled clients, his humble beginnings, his wisdom, his upcoming college tour dates, and more! Fore more information visit the following websites: http://www.dxxnyc.com/home and https://www.ellerbeeelegance.com/home.