Interview With Literary Publicist, Lathea Williams!

LATHEALathea Williams might not have initially chosen book publishing as a career, but the driving force for why she chooses to remain in the industry is due to history. “There was a point in time where as a black person, we weren’t even given the opportunity to read. We were chastised for it. So I’m very much aware of my history and that’s one of the main things that keeps me in this industry,” the publishing professional said to So Booking Cool.

So far, Williams has worked as a literary publicist for over ten years. She attended City College where she earned a degree in public relations and advertising. Her internships included public relations in the fields of investment and music (one of her stints saw her intern at Columbia Records). But it was the publicity internship at Little, Brown that ended up being her favorite.

ATLAS OBSCURABook publicity was another territory and Williams was delighted that her responsibilities consisted of reading, writing (press releases, which she says are like writing book reports), and building media contacts. “Years ago, proud moments for me was when I would get a media hit in a magazine, like Oprah Magazine or a Today Show or Good Morning America hit, but now, I’m proud and happy when I can give back and I can see someone excel and succeed and have as much passion and joy for what they do a little much as I do,” said Williams. “And bestsellers are great!” she added laughingly.

Williams has gotten several bestsellers, including Dylan Thuras’ and Rosemary Mosco’s Atlas Obscura’s Guide for the World’s Most Adventurous Kid, illustrated by Joy Ang. What was one of the most integral parts of the children’s book’s publicity campaign? The plentiful school visits that Thuras made.

A WOMAN GUIDES TOI WILL TEACH YOU TO BE RICH

Now, Williams has been gearing up for the upcoming releases of A Woman’s Guide to Cannabis: Using Marijuana to Feel Better, Look Better, Sleep Better–and Get High Like a Lady by Nikki Furrer (Workman Publishing, January 2019) and the 10th anniversary of I Will Teach You to Be Rich: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works by Ramit Sethi (Workman Publishing, May 2019). Check out the interview to learn more about Williams, publicity, her personal story, her advice for aspiring publicists, what she’s currently reading, and more! For more information, visit Williams on LinkedIn.

Interview With Tawanna Sullivan, Associate Director of Subsidiary Rights at Penguin Random House!

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Tawanna Sullivan, the Associate Director of Subsidiary Rights at the Berkley, Jove, and Ace imprints (Penguin Random House) talked to So Booking Cool about publishing. A natural book enthusiast, Sullivan took a course in order to prepare for her publishing job. Subrights wasn’t anything what Sullivan expected, however, that didn’t stop her from turning it into a 20-year career.

Subsidiary Rights is defined as negotiating the right to produce or publish a product in different formats based on the original material. Books that become movies and shows stem from this aspect of publishing. Audiobooks, which are becoming increasingly popular, are also an example of subsidiary rights.

Check out the full interview to learn more publishing, including Sullivan’s advice for publishing interns, aspiring book industry professionals, as well as her recollection of when Borders closed, book reviewers, and her own fiction!