With departments like publicity and marketing, how common is it for authors to pitch their own promotional ideas? Book publicist and marketing associate, as well as host of Smith Publicity’s All Things Book Marketing Podcast, Olivia McCoy, says it is not only common, but encouraged.
“We really lean on authors coming to us for ideas,” the publishing professional tells So Booking Cool. “We know the book space, we … Read the rest
There are two pivotal events that shaped how Robert Agis, president of the independent children’s publisher, Starry Forest Books, works with his team. One hails from the time he was frustrated that a then-colleague’s ideas were ignored during a meeting, the other from a teaching he learned from an improv class. “One of the great things they teach you is if you treat your teammates as though they are … Read the rest
Many of us are aware that rejection is often part of the process of trying to get one’s manuscript published. Some aspiring authors give up, some don’t and are eventually published, and some decide to self-publish. As a self-published author (The Ultimate Guide to Weight Training) and publishing professional, Rob Price is intimately aware of these circumstances and was inspired to make a difference. He re-branded his publishing … Read the rest
When Alessandra Balzer was fresh out of Colgate University, where she majored in French Literature and minored in English, she took her first job at HarperCollins as an editorial assistant. Years later she would become co-publisher of her own imprint at the same company. Balzer and Donna Bray, a fellow HarperCollins colleague, were both experienced and eager to become entrepreneurs. In 2008, they launched Balzer + Bray.
Dumplin’ by … Read the rest
Tawanna Sullivan, the Associate Director of Subsidiary Rights at the Berkley, Jove, and Ace imprints (Penguin Random House) talked to So Booking Cool about publishing. A natural book enthusiast, Sullivan took a course in order to prepare for her publishing job. Subrights wasn’t anything what Sullivan expected, however, that didn’t stop her from turning it into a 20-year career.
Subsidiary Rights is defined as negotiating the … Read the rest
