Interview With Literary Publicist, Lathea Williams!

LATHEALathea Williams might not have initially chosen book publishing as a career, but the driving force for why she chooses to remain in the industry is due to history. “There was a point in time where as a black person, we weren’t even given the opportunity to read. We were chastised for it. So I’m very much aware of my history and that’s one of the main things that keeps me in this industry,” the publishing professional said to So Booking Cool.

So far, Williams has worked as a literary publicist for over ten years. She attended City College where she earned a degree in public relations and advertising. Her internships included public relations in the fields of investment and music (one of her stints saw her intern at Columbia Records). But it was the publicity internship at Little, Brown that ended up being her favorite.

ATLAS OBSCURABook publicity was another territory and Williams was delighted that her responsibilities consisted of reading, writing (press releases, which she says are like writing book reports), and building media contacts. “Years ago, proud moments for me was when I would get a media hit in a magazine, like Oprah Magazine or a Today Show or Good Morning America hit, but now, I’m proud and happy when I can give back and I can see someone excel and succeed and have as much passion and joy for what they do a little much as I do,” said Williams. “And bestsellers are great!” she added laughingly.

Williams has gotten several bestsellers, including Dylan Thuras’ and Rosemary Mosco’s Atlas Obscura’s Guide for the World’s Most Adventurous Kid, illustrated by Joy Ang. What was one of the most integral parts of the children’s book’s publicity campaign? The plentiful school visits that Thuras made.

A WOMAN GUIDES TOI WILL TEACH YOU TO BE RICH

Now, Williams has been gearing up for the upcoming releases of A Woman’s Guide to Cannabis: Using Marijuana to Feel Better, Look Better, Sleep Better–and Get High Like a Lady by Nikki Furrer (Workman Publishing, January 2019) and the 10th anniversary of I Will Teach You to Be Rich: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works by Ramit Sethi (Workman Publishing, May 2019). Check out the interview to learn more about Williams, publicity, her personal story, her advice for aspiring publicists, what she’s currently reading, and more! For more information, visit Williams on LinkedIn.

Interview With Painter & Illustrator Alvaro (PART 2)!

“I love that we’re talking more about reality than we are about art because it’s so much more important to get inside the artist than about the physical of the art,” painter and illustrator Alvaro says to So Booking Cool during the second part (check out part one ) of our interview.  “You’ve dug in and you let the art surface around, but you went inside. And I wish more people would do that with people that are very emotional and passionate.”

In part two of our conversation, Alvaro, candid and engaging as ever, opens up about being a “little” psychic. He also recalls his favorite books, including his 30-book Marilyn Monroe collection, the books he’s illustrated (Constance Gibson’s She Can Go Where Pretty Girls Go; Iman and Naomi Campbell) the time he discovered model and actress Joy Bryant, working with Mariah Carey, his thoughts on how the modeling world is evolving, more on his solo art exhibit, which will be open at Casa House 625 West 51st Street for a month, and more.

445_picture_of_coveraAs far as whether Alvaro plans to pen a memoir? The veteran artist says he will write a picture book about art instead of his life. “No one’s gonna wanna know about me. Not yet.”

Interview With Painter and Illustrator Alvaro! (PART 1)

alvaro2This Thursday in New York City, renowned painter and illustrator Alvaro will launch his new solo exhibit, which will showcase a raw range of his art. “I’m very excited about this because I’m going to be able to show people that it’s not just pretty things that I paint. These are my real paintings. These are not just illustrations that I’ve done for magazines or models and things, this is my more serious art,” he told So Booking Cool.

alvaro1Alvaro started his career at 18-years-old, which would go on to span 37 years and counting. He has illustrated several books and has created classic pop, political, parody, and fashion art (his portraits include his friends Iman, Naomi Campbell, Cindy Crawford, and Linda Evangelista). His robust clientele includes everything from shows, private collectors, Giorgio Armani, The New York Times (his first feature), Calvin Klein, Vogue, and Bazaar to David Bowie and Mariah Carey, just to name a few. He is currently working on a piece in tribute to his all-time idol Harriet Tubman.

Alvaro, who grew up in the South Bronx, may have experienced bullying in his youth, but this did not deter him from believing in himself and chasing his dreams. He knew he would be successful and even carried around a portfolio with him. Alvaro knew he would meet his idol, legendary illustrator Antonio Lopez, and took the steps to make it happen and found a mentor, dear friend, and father figure all in one. What are the most important lessons Alvaro learned from Lopez? “To be kind, to respect people. To be chivalrous to women,” he answered.

Listen to part one of our must-listen interview with Alvaro, in which we chat about the unforgettable encounter he had with Andy Warhol, his thoughts on why some people do not open doors for others, versatility in art, cyber-bullying, such as stan wars, and more! For more information, follow Alvaro on Instagram.