Interview With Literary Publicist, Lathea Williams!

LATHEALathea Williams might not have initially chosen book publishing as a career, but the driving force for why she chooses to remain in the industry is due to history. “There was a point in time where as a black person, we weren’t even given the opportunity to read. We were chastised for it. So I’m very much aware of my history and that’s one of the main things that keeps me in this industry,” the publishing professional said to So Booking Cool.

So far, Williams has worked as a literary publicist for over ten years. She attended City College where she earned a degree in public relations and advertising. Her internships included public relations in the fields of investment and music (one of her stints saw her intern at Columbia Records). But it was the publicity internship at Little, Brown that ended up being her favorite.

ATLAS OBSCURABook publicity was another territory and Williams was delighted that her responsibilities consisted of reading, writing (press releases, which she says are like writing book reports), and building media contacts. “Years ago, proud moments for me was when I would get a media hit in a magazine, like Oprah Magazine or a Today Show or Good Morning America hit, but now, I’m proud and happy when I can give back and I can see someone excel and succeed and have as much passion and joy for what they do a little much as I do,” said Williams. “And bestsellers are great!” she added laughingly.

Williams has gotten several bestsellers, including Dylan Thuras’ and Rosemary Mosco’s Atlas Obscura’s Guide for the World’s Most Adventurous Kid, illustrated by Joy Ang. What was one of the most integral parts of the children’s book’s publicity campaign? The plentiful school visits that Thuras made.

A WOMAN GUIDES TOI WILL TEACH YOU TO BE RICH

Now, Williams has been gearing up for the upcoming releases of A Woman’s Guide to Cannabis: Using Marijuana to Feel Better, Look Better, Sleep Better–and Get High Like a Lady by Nikki Furrer (Workman Publishing, January 2019) and the 10th anniversary of I Will Teach You to Be Rich: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works by Ramit Sethi (Workman Publishing, May 2019). Check out the interview to learn more about Williams, publicity, her personal story, her advice for aspiring publicists, what she’s currently reading, and more! For more information, visit Williams on LinkedIn.

Interview With Mathew Knowles, Ph.D, Author of “Racism From the Eyes of a Child”!

MNOWLESMathew Knowles, Ph.D, music mogul, professor, speaker, and author chatted with So Booking Cool about an array of topics including the parallels between music and book publishing, his thoughts on the digital age, being a writer, and his coined term “social courage,”  something he hopes readers will get out of his memoir Racism From the Eyes of a Child. He also dished on his first book, The DNA of Achievers: The 10 Traits of Highly Successful Professionals, in which he interviewed a number of accomplished individuals from various walks of life including the former L’Oréal President, Joseph Campinell, and Roy Willis, who made history by becoming the first African American graduate of the College of Arts & Sciences at the University of Virginia.

“I started thinking about me and my path, and my kids’ path to success. Passion is by far the number one trait…and what co-exists with passion is work ethic,” says the professor, who is among the Board of Directors of the Make A Wish Foundation. He later recalls the time he asked for mentorship when he first started working at the Xerox Corporation prior to accomplishing his goal of becoming a top sales executive at the company.

Mr. Knowles revealed that ten of his students at Texas Southern University co-wrote his upcoming book, The Emancipation of Slaves Through Music (6/1/18), now available for pre-order, and he’s currently penning Destiny’s Child: The Untold Story. Listen to the full interview to learn more about the Alabama native, including his childhood, racism, the three biggest misconceptions about him, and the book that he keeps in his office for motivation. For more information visit his official website.