With departments like publicity and marketing, how common is it for authors to pitch their own promotional ideas? Book publicist and marketing associate, as well as host of Smith Publicity’s All Things Book Marketing Podcast, Olivia McCoy, says it is not only common, but encouraged.
“We really lean on authors coming to us for ideas,” the publishing professional tells So Booking Cool. “We know the book space, we … Read the rest
OFF THE ROPES: THE RON LYLE STORY, Candace Toft. Hamilcar Publications, $27.95 (214p) ISBN-13: 978-1949590012