With departments like publicity and marketing, how common is it for authors to pitch their own promotional ideas? Book publicist and marketing associate, as well as host of Smith Publicity’s All Things Book Marketing Podcast, Olivia McCoy, says it is not only common, but encouraged.
“We really lean on authors coming to us for ideas,” the publishing professional tells So Booking Cool. “We know the book space, we … Read the rest
Often, when people share that they have written a book, they are met with congratulatory responses. While the reason may seem obvious, let us unpack an author’s perspective on why this is common. New York-based entrepreneur, educator, and debut author Cheyenne Gadsden recently appeared on SBC in support of her children’s book Dream Big Young One: Believe it and It Will Come True.
“That is a milestone,” she says. … Read the rest
