With departments like publicity and marketing, how common is it for authors to pitch their own promotional ideas? Book publicist and marketing associate, as well as host of Smith Publicity’s All Things Book Marketing Podcast, Olivia McCoy, says it is not only common, but encouraged.
“We really lean on authors coming to us for ideas,” the publishing professional tells So Booking Cool. “We know the book space, we … Read the rest
The love for writing and business is what Mollie Glick cherishes about being an agent. “You know if you’re gonna be an agent if you love the stories, you love the words, and then you also love the entrepreneurial business-building side,” the Creative Artists Agency (CAA) agent told So Booking Cool. Glick, who has adored books since childhood, started out as a literary scout fresh out of college. While the job …