With departments like publicity and marketing, how common is it for authors to pitch their own promotional ideas? Book publicist and marketing associate, as well as host of Smith Publicity’s All Things Book Marketing Podcast, Olivia McCoy, says it is not only common, but encouraged.
“We really lean on authors coming to us for ideas,” the publishing professional tells So Booking Cool. “We know the book space, we … Read the rest
In his gripping memoir The Anatomy of a Corporate Lynching (now updated and available as an audiobook), Charles Ford reveals the retaliation he faced from his job Con Edison after he went to the media and pursued legal action over them pirating his slogan. As one may imagine, things became rocky at work, so much so that he began tape-recording his exchanges. He writes that he felt dissed, disregarded, and … Read the rest
It is not uncommon for people to feel that their college degree is useless. This was how YouTube creator Matt Wade felt about his Film Studies concentration. Before launching the detail., also known as The Michael Jackson Documentary Channel, for six years he started and ran the international fashion label, SHADE London, which garnered the attention of Rihanna, Ariana Grande, Kylie Jenner, and Ellie Goulding, to name a few. He … Read the rest
This past June marks ten years since the passing of the legendary Nora Ephron, whose pen game revolutionized journalism, books, and film. She is the woman behind the classic romantic comedies When Harry Met Sally (1989), Sleepless in Seattle (1993), You’ve Got Mail (1998), Bewitched (2005), and Julia & Julia (2009). For the first time, Ephron’s comprehensive life story is told by another woman who is making her mark: … Read the rest
Chances are you or someone you know is familiar with boy band BTS, who rock award shows and the Billboard charts. New York Times bestselling author and biographer Marc Shapiro recently participated in a Q&A with us about his book, Burn the Stage: The Rise of BTS and Korean Boy Bands (Riverdale Avenue Books, December 2018).
So Booking Cool: When and how did the idea to write a BTS … Read the rest
OFF THE ROPES: THE RON LYLE STORY, Candace Toft. Hamilcar Publications, $27.95 (214p) ISBN-13: 978-1949590012
Publication date: Oct. 31, 2018
What you learn from a book is what really dictates its value. What the book reveals. What the book confronts. What the book asserts. Off the Ropes: The Ron Lyle Story, is the definitive biography about one of boxing’s “the most known and unknown” (homage to Three Six … Read the rest
One of the reasons New York Times bestselling author Marc Shapiro penned John McCain: A View from the Hill was because he wanted to uncover the unknown details of the late senator’s life. However, if you are expecting a scandalous, sensationalized account, you won’t find it in this biography. The book, published by Riverdale Avenue Books, was written prior to McCain’s passing and focuses on the revered figure’s professional … Read the rest
With recent biopics such as The New Edition Story and The Bobby Brown Story and documentaries like Unsung, many have come to understand the unfairness that can come with being a music artist, and M.O.U.N. Records founder and CEO, Chas Bronxson is no exception. In fact, it was the infamous shady contracts that he was offered as a teen that would eventually motivate him to take the independent route. … Read the rest
While New York Times bestselling author Marc Shapiro likens the life of a writer to that of a roller coaster, he also believes that as a creative, the psychological benefits of the craft are high. He would know. Shapiro has written everything from articles, horoscopes, short stories, poems, to approximately 80 celebrity biographies, including the bestseller, J. K. Rowling: The Wizard Behind Harry Potter. Lin Manuel Miranda (check out … Read the rest
“Society is the thermostat. It sets the temperature. Artists are thermometers. We reflect what the temperature is.” This is among the many potent quotes that emerged from So Booking Cool‘s interview with Grammy award-winning musician, songwriter, activist, and radio personality, James Mtume. His timeless hit song, “Juicy Fruit” (the heavily sampled cut for numerous artists including the late Notorious B.I.G.’s smash hit “Juicy… Read the rest
