Review: GuRu by RuPaul

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GURU, RuPaul. Dey Street Books, $25.99 (208p) ISBN: 9780062862990
Publication date: October 23, 2018

If there is anything RuPaul is more passionate about than being unapologetically fierce, it is probably helping others tap into their fierceness—unapologetically, of course. Now, let’s take it further. It’s great to be fierce and fabulous, but how do you treat others? How do you treat yourself? In his new book, GuRu, RuPaul doesn’t just empower readers to live their best life, he understands that this can effectively be accomplished when people are prompted to take an honest look at themselves and reflect on where their thoughts come from and how much of them are influenced by society. When is the last time you watched, let’s say, a YouTube video and formed your own opinion before looking at the comment section?

GuRu has a plethora of dazzling images that showcase the icon’s versatility in supreme drag queen aesthetics and is an asset to your coffee table. However, it is more than a pretty book with colorful quotes; it is a book that is there whenever you need a reminder that you’re not alone (RuPaul does get personal in the pages), or you need a pick-me-up, and/or a boost of motivation to keep moving forward in life with your head, standards, and heels (if you wear them) high.

Previous book by RuPaul: Workin’ It!: RuPaul’s Guide to Life, Liberty, and the Pursuit of Style (It Books, 2010).

Rating: So Cool

Rating Scale:
Cool: Decent
So Cool: Good
Booking Cool: Excellent
So Booking Cool: Masterpiece

Interview With Angelo Ellerbee, PR Guru & Author of “The Sense of Success”!

Ang Sweater2Public relations expert Angelo Ellerbee recently visited So Booking Cool in support of his new book The Sense of Success and candle line, Scent of Success, both of which champion the omnipresent phrase: I’m living my best life. “The acceptance of you is success. The movement of you is success. You have to find it in yourself. And sometimes you need to be instructed about how to find the sense of success,” he said.

The Sense of Success is the sophomore release to his debut, Ask Angelo: An Inside Look at the Entertainment Industry From a PR Guru. Though both are self-help books, the heart of the former is for the disadvantaged, especially youth, while the latter angles on artists and performers.

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Throughout his career of nearly 50 years, Ellerbee has  represented and/or managed the likes of Michael Jackson, James Mtume, Dionne Warick, Shabba Ranks, Mary J. Blige, DMX, and Alicia Keys just to name a few. He also served as the Senior Vice President of Publicity at Island Def Jam Records. His company Double XXposure Media Relations was the first and probably only black-owned public relations firm to be located in Midtown Manhattan. Dubbed the “Henry Higgins of Hip Hop” by the New York Times, Double XXposure remains a respected company for talent, not just regarding publicity, but in artist development as well.

Also a community activist, another reason Ellerbee wrote and published The Sense of Success because he feels strongly about guiding people of color. “I just believe that my people deserve to have the right to understand that they are successful. I just need for them to open their eyes and dig deep down inside and find out where their success is. And if I have to be that person that shines that candle so they can see, and feel, and understand where the sense of the fragrance of success is coming from internally, let it be,” the New Jersey native said.

Listen to the full interview to learn more about Ellerbee, his activism, the film-adaptation of his compelling life story, his views on navigating publicity for troubled clients, his humble beginnings, his wisdom, his upcoming college tour dates, and more! Fore more information visit the following websites: http://www.dxxnyc.com/home and https://www.ellerbeeelegance.com/home.

Interview with Diann Valentine, Author of “Going The Distance For Love”!

DIANN VALENTINE
Photo by Robert Ector

Love and relationship expert, television personality, entrepreneur, speaker, publisher, and author, Dianne Valentine recently appeared on So Booking Cool in support of her debut book, Going The Distance For Love: 22 Tips On Handling Your Issues and Finding Love…Wherever It May Be. As someone who informs that she has been in love with love since she was seven-years-old, this is an endeavor close to her heart, no pun intended. The book was composed of her and her friends’ personal experiences, a process Valentine described as a “lethargic” in having to think back on her life. However, she used these real stories to provide the lessons learned, and more importantly, to help women realize they are not alone.

“…Even experts and authors kind of create this picture that they have it all figured out and that they’re perfect; and the reality is I am an expert because I’ve lived it, and I’ve seen it, and I’ve experienced it, and I’ve studied it over the course of my entire career. I didn’t wake up yesterday and say ‘oh, I’m a love expert.’ I’ve been with women in love for over twenty-five years,” said the wedding planner and interior designer. Women have appreciated the knowledge, experience, and candor she demonstrates in Going The Distance for Love.

Listen to our full interview with Valentine to learn more about her insights on love, relationships, and being single (including their respective misconceptions), some of her past dating blues, why she thinks black women should consider dating in Rome, her response to our suggestion of her writing a romance a novel, and more! For more information, visit Valentine’s official website.