Interview With Literary Publicist, Lathea Williams!

LATHEALathea Williams might not have initially chosen book publishing as a career, but the driving force for why she chooses to remain in the industry is due to history. “There was a point in time where as a black person, we weren’t even given the opportunity to read. We were chastised for it. So I’m very much aware of my history and that’s one of the main things that keeps me in this industry,” the publishing professional said to So Booking Cool.

So far, Williams has worked as a literary publicist for over ten years. She attended City College where she earned a degree in public relations and advertising. Her internships included public relations in the fields of investment and music (one of her stints saw her intern at Columbia Records). But it was the publicity internship at Little, Brown that ended up being her favorite.

ATLAS OBSCURABook publicity was another territory and Williams was delighted that her responsibilities consisted of reading, writing (press releases, which she says are like writing book reports), and building media contacts. “Years ago, proud moments for me was when I would get a media hit in a magazine, like Oprah Magazine or a Today Show or Good Morning America hit, but now, I’m proud and happy when I can give back and I can see someone excel and succeed and have as much passion and joy for what they do a little much as I do,” said Williams. “And bestsellers are great!” she added laughingly.

Williams has gotten several bestsellers, including Dylan Thuras’ and Rosemary Mosco’s Atlas Obscura’s Guide for the World’s Most Adventurous Kid, illustrated by Joy Ang. What was one of the most integral parts of the children’s book’s publicity campaign? The plentiful school visits that Thuras made.

A WOMAN GUIDES TOI WILL TEACH YOU TO BE RICH

Now, Williams has been gearing up for the upcoming releases of A Woman’s Guide to Cannabis: Using Marijuana to Feel Better, Look Better, Sleep Better–and Get High Like a Lady by Nikki Furrer (Workman Publishing, January 2019) and the 10th anniversary of I Will Teach You to Be Rich: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works by Ramit Sethi (Workman Publishing, May 2019). Check out the interview to learn more about Williams, publicity, her personal story, her advice for aspiring publicists, what she’s currently reading, and more! For more information, visit Williams on LinkedIn.

Interview With S&S Digital Marketing Manager & Angela Yee Book Club Partner Tasha Hilton!

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Yesterday we had the pleasure of speaking with Tasha Hilton, the Digital Marketing Manager at Atria Books, about her career in publishing and her role in the Angela Yee Book Club: Kickin’ it From the Stoop. She originally worked as a digital marketer in the entertainment industry before deciding she wanted to expand her horizons, leading her to pursue publishing and join Simon and Schuster in June 2016.

Hilton oversees the social media campaigns for Atria’s list, including the New York Times bestseller, I Can’t Make This Up: Life Lessons by Kevin Hart. Working on Hart’s book was an ideal partnership, according to Hilton, who says the comedian-turned-established author’s team and the Atria team made for a cohesive collaboration. Hilton also discusses the marketing strategies behind Empire star Taraji P. Henson’s Around the Way Girl memoir.

Our interview also discusses the upcoming Angela Yee book club meeting, which will discuss the New York Times bestseller and Kirkus Review Best Book of 2016,  Nobody: Casualties of America’s War on the Vulnerable, from Ferguson to Flint and Beyond by Marc Lamont Hill.  The event, in which Hill is scheduled to attend, will take place at its headquarters, the WOODstack Ivy store in Brooklyn, on September 27 at 6PM. For more information, visit http://kickinitfromthestoop.com/.

Check out the full interview to hear why the book club and working at Atria is important to Hilton, her advice for aspiring publishing professionals, her insights on marketing in general, and her upcoming books, including Black Girls Rock! by the awards ceremony and company’s founder Beverly Bond.