With departments like publicity and marketing, how common is it for authors to pitch their own promotional ideas? Book publicist and marketing associate, as well as host of Smith Publicity’s All Things Book Marketing Podcast, Olivia McCoy, says it is not only common, but encouraged.
“We really lean on authors coming to us for ideas,” the publishing professional tells So Booking Cool. “We know the book space, we … Read the rest
People will read for different reasons, but what does it mean to read well? Author María Amparo Escandòn of the instant New York Times bestselling and International Latino Book Award winning novel L.A. Weather (Flatiron Books, which is newly released in paperback) answers our question on the topic. “Most books have layers,” she tells So Booking Cool. “If you don’t read well, you stay on the top layer. But … Read the rest
Voice is a common thread in So Booking Cool’s conversation with bestselling, critically acclaimed children’s book author, Lisa Moore Ramée. There’s the beloved ‘Shay’, Ramée’s debut protagonist from A Good Kind of Trouble (which has garnered renewed interest and now an Indie bestseller in paperback), whose voice has been praised and prompted whether it is important for Ramée to create resonant voices within her characters; there’s Ramée sharing the time … Read the rest
