Interview With Literary Publicist, Lathea Williams!

LATHEALathea Williams might not have initially chosen book publishing as a career, but the driving force for why she chooses to remain in the industry is due to history. “There was a point in time where as a black person, we weren’t even given the opportunity to read. We were chastised for it. So I’m very much aware of my history and that’s one of the main things that keeps me in this industry,” the publishing professional said to So Booking Cool.

So far, Williams has worked as a literary publicist for over ten years. She attended City College where she earned a degree in public relations and advertising. Her internships included public relations in the fields of investment and music (one of her stints saw her intern at Columbia Records). But it was the publicity internship at Little, Brown that ended up being her favorite.

ATLAS OBSCURABook publicity was another territory and Williams was delighted that her responsibilities consisted of reading, writing (press releases, which she says are like writing book reports), and building media contacts. “Years ago, proud moments for me was when I would get a media hit in a magazine, like Oprah Magazine or a Today Show or Good Morning America hit, but now, I’m proud and happy when I can give back and I can see someone excel and succeed and have as much passion and joy for what they do a little much as I do,” said Williams. “And bestsellers are great!” she added laughingly.

Williams has gotten several bestsellers, including Dylan Thuras’ and Rosemary Mosco’s Atlas Obscura’s Guide for the World’s Most Adventurous Kid, illustrated by Joy Ang. What was one of the most integral parts of the children’s book’s publicity campaign? The plentiful school visits that Thuras made.

A WOMAN GUIDES TOI WILL TEACH YOU TO BE RICH

Now, Williams has been gearing up for the upcoming releases of A Woman’s Guide to Cannabis: Using Marijuana to Feel Better, Look Better, Sleep Better–and Get High Like a Lady by Nikki Furrer (Workman Publishing, January 2019) and the 10th anniversary of I Will Teach You to Be Rich: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works by Ramit Sethi (Workman Publishing, May 2019). Check out the interview to learn more about Williams, publicity, her personal story, her advice for aspiring publicists, what she’s currently reading, and more! For more information, visit Williams on LinkedIn.

Interview With Rock ‘N’ Roll Pianist, Singer & Actor Jacob Tolliver!

jacob tolliver“Santa Baby” was originally Jacob Tolliver’s least favorite Christmas song—in fact he dreaded it—but when the emerging rock ‘n’ roll artist, pianist, and actor had the idea of collaborating with Full House and Fuller House star Jodie Sweetin for a holiday song, he saw no better choice than the classic record. Tolliver’s 50’s, 60’s, 70’s rock ‘n’ roll piano skills meshes with Sweetin’s pop sound for the rendition, which will release worldwide this Friday, November 16.

“It’s kind of a pretty relevant theme in pop music within the last five, ten years of blending retro sounds with modern beats and modern sounds, like Bruno Mars, Michael Buble, Post Modern Jukebox or Megan Trainor,” he told So Booking Cool in description of the song. “Baby” has now become Tolliver’s favorite.

JODIE AND JACOBTolliver, who hails from Ohio, has been active in music since he was a child. Currently, he is the opener for legendary rock n’ roller Jerry Lee Lewis aka The Killer. Previously, Tolliver portrayed the pianist in the Las Vegas production of “Million Dollar Quartet.” The popular musical tributes the famous recording session between Lewis, Elvis Pressley, Johnny Cash, and Carl Perkins. During his run on the tour, Tolliver was recruited for the 14th season of American Idol. Both stints have allowed Tolliver and Lewis to build a close bond.

“The man truly is a genius,” Tolliver said. Lewis is also an exception to the “never meet your idols” phrase. “He’s 83 and he’s at the point in his life where I think he’d love to see somebody wanting to keep [rock ‘n’ roll] alive and keep it going ‘cause it is really great music. If you’re at a dance and let’s say “Johnny B. Goode” comes on, everybody starts dancing…people love that music, it makes people happy, it makes people dance.” Tolliver’s goal isn’t to copy; it’s to help keep the genre going.

Before making it big time, Tolliver actually was interested in public relations. He saw himself being the publicist for a musician. Proving that life has an interesting way of unraveling, Tolliver was not always passionate about playing the piano. Listen to the interview to learn more about his trajectory, including the time he stopped playing the piano for five years, how friend and Full House creator Jeff Franklin’s party led to Tolliver befriending Sweetin, the book he’s currently reading, Sam Phillips: The Man Who Invented Rock ‘n’ Roll by Peter Guralnick (Little, Brown and Company), his thoughts on mentorship and the new Bohemian Rhapsody movie, and more! For more information visit Tolliver’s official website.

Interview With Author & Illustrator, Marla Frazee!

MARLAFRAZEEPhoto by Greg Preston, from The Artist Within 2

Welcome to our first post of 2018! So Booking Cool had the pleasure of interviewing award-winning illustrator and bestselling author, Marla Frazee. The California native recently illustrated the picture book-version of Hillary Clinton’s It Takes a Village, both published by Simon and Schuster. In our exclusive interview with Frazee, she talks the early days of her career, being told her work was “too commercial,” her book The Boss Baby becoming the blockbuster animation, meeting Hillary Clinton, and more!

For more information on Frazee, visit her official website http://www.marlafrazee.com.