With departments like publicity and marketing, how common is it for authors to pitch their own promotional ideas? Book publicist and marketing associate, as well as host of Smith Publicity’s All Things Book Marketing Podcast, Olivia McCoy, says it is not only common, but encouraged.
“We really lean on authors coming to us for ideas,” the publishing professional tells So Booking Cool. “We know the book space, we … Read the rest
Romola Hodas is a reminder that we should stop putting time and age limits on our aspirations. At 61-years-old, the author is working on a new business and career in public speaking, a journey she describes as “a lot,” but fun. One of her tricks is telling herself she is 21 and will live past her nineties. As you will note from our interview with Hodas, she champions having a …