Yesterday we had the pleasure of speaking with Tasha Hilton, the Digital Marketing Manager at Atria Books, about her career in publishing and her role in the Angela Yee Book Club: Kickin’ it From the Stoop. She originally worked as a digital marketer in the entertainment industry before deciding she wanted to expand her horizons, leading her to pursue publishing and join Simon and Schuster in June 2016.
Hilton oversees the social media campaigns for Atria’s list, including the New York Times bestseller, I Can’t Make This Up: Life Lessons by Kevin Hart. Working on Hart’s book was an ideal partnership, according to Hilton, who says the comedian-turned-established author’s team and the Atria team made for a cohesive collaboration. Hilton also discusses the marketing strategies behind Empire star Taraji P. Henson’s Around the Way Girl memoir.
Our interview also discusses the upcoming Angela Yee book club meeting, which will discuss the New York Times bestseller and Kirkus Review Best Book of 2016, Nobody: Casualties of America’s War on the Vulnerable, from Ferguson to Flint and Beyond by Marc Lamont Hill. The event, in which Hill is scheduled to attend, will take place at its headquarters, the WOODstack Ivy store in Brooklyn, on September 27 at 6PM. For more information, visit http://kickinitfromthestoop.com/.
Check out the full interview to hear why the book club and working at Atria is important to Hilton, her advice for aspiring publishing professionals, her insights on marketing in general, and her upcoming books, including Black Girls Rock! by the awards ceremony and company’s founder Beverly Bond.